The Presentations at the 2018 Disney Social Media Moms Celebration.

The 2018 Disney Social Media Moms Celebration at Walt Disney World Resort staying at the popular conference Resort hotel, Disney’s Coronado Springs Resort and with Disney Cruise Line, sailing the third ship in the fleet, the Disney Dream, was a huge success. This conference provided a massive learning, collaborative and networking opportunity for all attendees, empowering them with the motivation and tools needed to create meaningful content to grow their following.

At Walt Disney World Resort, while staying at Disney’s Coronado Springs Resort, presentations in the spectacular Conference Halls were presented, after a warm welcome by George Kalogridis- Walt Disney World Resort President;  Leanne Jakubowski O’Regan- Director, Communications and Public Relations, Walt Disney World Resort and Mark Daniel – Social Media Host, Disney Parks & Resorts.

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Bob Chapek, Chairman, Walt Disney Parks & Resorts, oversees The Walt Disney Company’s travel and leisure businesses including Disney Cruise Line, Disney Vacation Club, six resort destinations in the United States, Asia and Europe. Mr. Chapek provides successful leadership over 145,000 Cast Members, Crew Members and Imagineers who help to create magical Disney Destinations vacations for millions of Guests every year.

Photo below courtesy of Lisa Arneill, founder of GrowingYourBaby.com, World Traveled Family and TheWorldWeShare.com.

Bob Chapek Lisa Arneill

 

Mr. Chapek emphasizes that each Disney vacation affords Guests unique and immersive experiences, bringing families together to enjoy fun for all creating the feeling that sets Disney vacations apart from anything else. The magical memories created on each Disney Vacation affords Guests a true Disney experience.

 

Minnie Vans

Walt Disney World Resort recently introduced another new mode of stylish, private transportation Resort-wide and it was so popular that Disney decided to double the fleet number of the Minnie Van service.

The Minnie Vans are driven by Cast Members and can be ordered using a mobile device, currently with the Lyft app from many Disney Resort hotels, all four Walt Disney World Resort Theme and Water Parks and from Disney Springs and the service transports Guests throughout Walt Disney World Resort for a fee. The majority of the vans can accommodate 6 Guests and standard vans offer up to two car seats with front and rear facing capabilities. The service offers accessible vans which can accommodate up to 4 Guests. For more information, please contact the Minnie Van Service at (407) 828-3500.

“Since we’re all about exceeding guest expectations and making every aspect of your vacation uniquely Disney, we’re creating a new point-to-point transportation service in a way that only Disney can do.” –Bob Iger

Photo below of the Minnie Van vehicles is courtesy of the Disney Parks Blog.

MinnieVans

Disney Skyliner

Yet another unique mode of transportation featuring Disney Characters in true gondola style is coming to Walt Disney World Resort – the Disney Skyliner which will add more magic and convenience to a Guest’s vacation by affording them a birds-eye view of the pixie-dusted land connecting Disney’s Art of Animation, Disney’s Caribbean Beach, Disney’s Pop Century Resorts and some other Resort locations with Disney’s Hollywood Studios and Epcot’s International Gateway.

Photo below courtesy of Disney Parks Blog.

RH5_4678

Mickey & Minnie’s Runaway Railway

“It was all started by a mouse.” Walt Disney

Mickey Mouse’s big-screen debut in “Steamboat Willie” took place on November 18, 1928. At the D23 Expo Japan, and during the Disney Social Media Moms Celebration, Bob Chapek, Chairman of Walt Disney Parks & Resorts, announced that in honour of Mickey Mouse’s 90th year, there will be worldwide celebrations. Mickey’s first attraction, Mickey & Minnie’s Runaway Railway will be at Disney’s Hollywood Studios, Walt Disney World Resort!

On this new attraction, Guests will enjoy a catchy theme song along with a new “2 1/2-D” experience requiring no glasses as they head out initially driving alongside a train conducted by engineer Goofy and in a magical moment Guests are immersed into the movie, riding in Goofy’s train for a wild and wacky experience as stars in the unpredictable world of a Mickey Mouse Cartoon Short.

Photo below courtesy of Disney Parks Blog.

Runaway Railway WDW

Hong Kong Disneyland

There is great excitement in the air for the  expansion at Hong Kong Disneyland through 2023! Get ready for themed attractions bringing Disney Characters and stories to life, entertainment and attractions that will immerse Guests in Disney experiences like no other. Guests will be transported to the kingdom of Arendelle, with a new, “Frozen”-themed area bringing Characters to life, ample opportunities for shopping and dining.

Moana fans will revel in a new entertainment area, an “Adventureland Show Place,” inviting Guests to “Moana’s Village Festival” featuring a lively stage show and interactive entertainment environment.

Photo below courtesy of The Walt Disney Company.

Hong-Kong-Disneyland-Moana

Marvel-themed areas will captivate Guests with thrilling attractions and entertainment and will continue to grow as Buzz Lightyear Astro Blasters will be reimagined into a new experience allowing Guests to fight alongside the icons of the Marvel Universe. As well, a captivating and thrilling attraction themed after one of Marvel’s most popular franchises will be added to expand the epicentre of Marvel Super Heroes.

Photo below courtesy of The Walt Disney Company.

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Sleeping Beauty Castle will be transformed to showcase the new daytime and nighttime spectacular entertainment that will highlight every princess and prince who dared to follow a dream and wish upon a star.

Photo below courtesy of The Walt Disney Company.

Hong Kong Disneyland

 

Star Wars News

A new Star Wars-themed hotel is coming to Walt Disney World Resort and it will be seamlessly connected to Star Wars: Galaxy’s Edge – the upcoming Star Wars-themed land at Disney’s Hollywood Studios. This uniquely themed Resort hotel will immerse Guests in the Star Wars experience as they board a starship for their galactic adventure while they enjoy outer space views from their Resort hotel Guest Room – stay tuned for an opening date by the Disney Parks Blog.

 

Star Wars Hotel

The outstanding Star Wars-themed land, Star Wars: Galaxy’s Edge will blast into both Disneyland Park and as an extension to Star Tours at Disney’s Hollywood Studios, Walt Disney World Resort. This new land will offer Guests opportunities to fly the Millennium Falcon, they’ll find themselves inside a Star Destroyer for the battle between the Resistance and the First Order and many other epic galactic experiences. This amazing land is set to open in 2019.

Disneyland Paris

There will be a multi-year expansion for Disneyland Paris which will include a transformation of Walt Disney Studios Park with three new areas building on Marvel, Frozen and Star Wars live entertainment and attractions. This will prove to be one of the most ambitious projects since the Theme Park opened in 1992.

Disneyland Paris is re-imagining one of their Resort hotels into Disney’s Hotel New York – The Art of Marvel, set to open within 2020, which will be designed to reflect the world of Super Heroes such as The Avengers, Spider Man and Iron Man in the style of a contemporary art gallery. Only Disney Imagineers will be successful in affording Guests an immersed experience in the Marvel universe.

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Disneyland Resort in California

Pixar Fest” begins on April 13, 2018 at both Disneyland Park and Disney California Adventure Park  with a first-ever celebration of friendship and beyond which will feature an all-new fireworks spectacular and the return of the beloved “Paint the Night” parade and Pixar Play Parade.

Photo below courtesy of The Walt Disney Company.

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California Adventure Park’s Paradise Pier will become “Pixar Pier”, which will feature the highly anticipated, Incredicoaster, themed after “The Incredibles”.

The-Incredicoaster-2

Disney California Adventure Park will expand the Food & Wine Festival to a glorious six weeks this year and will feature more activities and experiences for Guests to enjoy the delights of the Golden State with more than a dozen Festival Marketplaces offering demonstrations, presentations and the opportunity to enjoy California-inspired sips and samples, entertainment and live music.

Photo below courtesy of The Walt Disney Company.

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David Roark – Manager at Creative Photography

David Roark offered many creative tips and useful advice for creating images that are effective in carrying out a message. Capturing the perfect setting and ensuring background sound levels are optimal which will foster success with both video and photography. The perfect location and time of day is critical for photography at any Disney Destination. Disney photographers utilize many composites and photoshop techniques to optimize their photo messages. Capturing a more spontaneous moment that evokes a feeling is effective and powerful, rather than a stiff, posed, manipulated image, because people will readily identify with the feeling evoked. The mid- 80’s saw the emergence of World-wide Disney visuals which became more prominent.

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Terry Cox, Manager, Search Engine Marketing

Terry Cox “joined Disney 13 years ago as the first Cast Member dedicated to paid search advertising and search engine optimization at The Walt Disney Company” and is currently the head of search marketing for Disney Destinations. Terry and his team strive to maximize Disney’s presence in online search results and stressed the validity of adding proper links where necessary to facilitate this goal and discussed strategies to incorporate in a Blog post, such as:

  • Classify -for the phrases consumers are looking for (keywords). Write an individual post for each announcement (classify).
  • Weight -add links pointed to that piece of content (votes of confidence) to build a website…and quality.
  • Utility –Google determines results how fast your pages load …create security with “https”. Use the “H1” tag which is critical informing Google that title has emphasis.
  • Image -optimization is key – make sure the image is a good size and is named.

Terry Cox shared a powerful and timeless quote: “You don’t build the social media content for yourself. You know what the people want and you build it for them.” Walt Disney

Amy Stanford, Sr. Editor, Babble

Real parents can share real moments that help you think, help you learn, and help you laugh. Babble is geared to Millennial parents.

Taking content to next level to build growth by:

  • Selecting four core words such as: be real, be authentic, be inclusive, be stimulating to form a connection.
  • Create a mood board of images that visually represent your brand.
  • Which platforms are you willing to invest in?
  • Incorporate Podcasts which are popular.
  • Pick a social media platform and do it well.
  • Find out where your audience is most engaged (which social media platform).
  • Think beyond the blog post.
  • Remember that the content must be social first and be mobile friendly.
  • Built for the feed and be engaging.
  • Create microcontent > shareables, GIFs, Memevids, Infographics, Pinnable Images.
  • Stay informed and be up to date.
  • Be flexible because this keeps you constant.
  • Develop partnerships to create new content and grow readership like Babble, consider partnering with Babble.
  • Take a look at the content from @aspiringkennedy on Instagram, which is good example.

How to Pitch?

  • Write a concise, stream-lined concept.
  • Proofread.
  • Learn from feedback as it has a strong message.

 

Vera Sweeney:  Lady and the Blog (Alamo) The Importance of Family Travel

Vera Sweeney grew up with the love of travel, adventure and exploration, who founded, “Lady and the Blog.” She is constantly on the search for new content, upcoming trends and her Blog covers a wide range of topics such as beauty, fashion, recipes, travel tips and personal notes. Her Blog, “Lady and the Blog” has been featured on Oprah’s O Magazine, The Today Show and Rachael Ray Magazine. She stresses that travel with children is a must and to simply adjust, fine-tune and lower expectations during travel. Focus on the more spontaneous, simple moments in your photography and don’t stage, focus on engagement.

 

Kristin Burr, Producer “Christopher Robin”

What an extreme pleasure it was to see and hear from Kristin Burr, a producer with Burr! Productions, a film production company based at Walt Disney Studios in Burbank. Her current project includes the live-action adventure “Christopher Robin”. We had the pleasure of hearing about the production, captivating characters and set design for this adorable, soon-to-be-loved film.

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Sharon Siskie – Senior Vice President of Commercial Stategy

Sharon Siskie leads marketing and sales for high-growth businesses with Disney Parks & Resorts and supports Disney Vacation Club, Adventures by Disney, Aulani, A Disney Resort & Spa and Disney Cruise Line.

Disney Vacation Club just opened the newest magical Resort at Copper Creek Villas & Cabins at Disney’s Wilderness Lodge, and is looking forward to the upcoming, Disney’s Riviera Resort which will be adjacent to Disney’s Caribbean Beach Resort, will offer its own dining –including a rooftop restaurant offering spectacular views of the nighttime shows at Disney’s Hollywood Studios and Epcot, and recreation experiences. The new Disney Skyliner transportation service will have a stop at Disney’s Riviera Resort which will transport Guests faster access to Disney’s Hollywood Studios and Epcot.

Photos below of Disney’s Copper Creek Villas & Cabins and artistic rendering of Disney’s Riviera Resort respectively, courtesy of The Walt Disney Company.

Adventures by Disney

Adventures by Disney has had great success with the variety of destinations and will be adding new adventures, such as Berlin to the German itinerary. They’ll be adding “Short Escapes” to both Spain and Denmark, Costa Rica, Iceland and River Cruise experiences in partnership with AMA Waterways, along the Rhine River.

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Aulani, A Disney Resort & Spa – a most family-friendly resort, continues to immerse Guests in the Hawaiian culture where they can begin their legend as they relax and enjoy their adventures on Ko Olina Beach.

Photo below courtesy of The Walt Disney Company.

Aulani

Disney Cruise Line will continue with more enchantment at sea with three new ships on the horizon, seeing the fleet nearly double by 2023, taking Guests to incredible destinations around the World. All three new ships will be constructed at Meyer Werft shipyard in Germany with scheduled completion in 2021, 2022 and 2023. The three ships will offer their own unique experiences, they will be powered by clean-burning liquefied natural gas and they will all be the same size, 135,000 gross tons and offer 1,250 staterooms. As well, itineraries for the summer of 2019 will be released in early March 2018.

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Tom Warburton- Producer, “Muppet Babies”

Best known for “Codename: Kids Next Door”, “Doug,” “Schoolhouse Rock!,” Disney’s “Pepper Ann,” ”Fish Hooks” and “The 7D,” Tom Warburton was excited about discussing the reimagined animated series, “Muppet Babies” geared for an audience aged 4 to 7, that will air on Disney Junior in March 2018.

The show will follow the hilarious playroom antics and will retain younger incarnations of our beloved, classic Muppet friends – Baby Kermit, Baby Fozzie Bear, Baby Piggy, Baby Gonzo and Baby Animal and will see the return of “Miss Nanny”. A new, adorable character will come forth, by the name of Summer Penguin.

Photo courtesy of The Walt Disney Company.

Muppet Babies

 

John Breckow- Director of Corporate Citizenship for Walt Disney Parks & Resorts.

A most poignant and heartfelt session was presented by John Breckow, who oversees the philanthropic efforts throughout the Disney Parks worldwide. A touching wishes story about a special man named Richie was shared leaving no dry eye in the conference hall. The Walt Disney Company has a huge heart and was there to help with disaster relief by bring aid and hope to the people affected by this devastation. The Walt Disney Company has granted over 120,000 wishes to children and families.

Photo below of Richie and John Breckow, courtesy of The Walt Disney Company.

Richie Story Disney

 

Ashley Eckstein, Founder of Her Universe

A dynamic and inspirational session was presented by Ashley Eckstein known to Star Wars fans as the voice of Ahsoka Tano on “Star Wars: The Clone Wars and Star Wars Rebels. Ashley highlighted her life’s milestones with overcoming hardship, pursuing and achieving her dreams with her evolutionary Fangirl fashion. Her Universe is a licensee for Disney/Star Wars and Marvel, BBC/Doctor Who, CBS/Star Trek, Studio Ghibli and many other properties.

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Bob Hitchcock, Editorial Content Director.

Bob Hitchcock offered sage advice for projecting effective content with:

  • Try to make a connection by featuring emotional content to create a bond, such as touching people’s hearts, making them laugh and motivating them.
  • Video is popular – statistics demonstrate that there are more than five million viewers per day and more than 60-70% of the video content is viewed on a mobile device.
  • Try to engage your audience with emotionally based stories.
  • Find your act and build it. Determine what emotion you wish to evoke and determine what message you wish to send out there.
  • Incorporate a character to be a part of your message and find a location to create authenticity.
  • Create fun, bite-sized content.

I am truly grateful for the once-in-a-lifetime opportunity to attend the 2018 Disney Social Media Moms Celebration because I came away equipped with tools, techniques, many new passionate friends and a renewed sense of hope to help grow my social media platforms.

Thank you!

 

 

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