The Disney Social Media Moms and Canada teams, hosted, for the first time ever, the Disney Social Media Moms Celebration “On-the-Road” in Toronto, Ontario, Canada! The event took place at The Walt Disney Company (Canada) Ltd., at 200 Front Street.
Special *Pixie Dusted* Greetings
Upon arrival, we were greeted by Leanne Jakubowski O’Regan-Director, Social Media for Disney Parks, Angela Saclamacis-Manager, Public Relations and Broadcast Programming, Disney Parks (Canada), Joyce Richards-Public Relations Representative, Disney Parks (Canada), and directed to the check-in area where Olaf was waiting. At the check-in, guests received a big bag of goodies and were greeted by Tyler Slater and Erin Glover, who are regular contributors to the Disney Parks Blog posts, which are featured on all social media outlets. The Disney Parks Blog shares daily updates from around the Disney Parks, Disney Cruise Line, Adventures by Disney, Aulani- A Disney Resort and Spa, runDisney, ESPN Wide World of Sports,The Walt Disney Company in the Community and much more through all social media outlets, to keep readers connected to all the daily Disney related exciting news and events!
What is the Disney Social Media Moms Celebration “On-the-Road”?
The Disney Social Media Moms Celebration “On-the-Road” is a smaller version of the Disney Social Media Moms Celebration, (a unique press event, and bloggers conference, with a little Disney Parks vacation mixed in). Both events invited mom and dad bloggers, social media influencers and enthusiasts. The purpose of this “On-the-Road” event was to share sneak peek previews from the Disney Parks, Adventures by Disney Disney Cruise Line, Disney Consumer Products Canada and Walt Disney Studios Motion Pictures Canada.
The event featured presenters from Disney Parks, Disney Parks (Canada) and local media personalities.
Leanne Jakubowski O’Regan, Director, Social Media for Disney Parks, opened and hosted the event with a warm welcome and introductions.
Kevin Frankish, Host of Breakfast Television Toronto, gave an informative and entertaining synopsis of social media trends, the importance of interesting content and the thrust to inform, entertain and engage followers in social media. Kevin Frankish also discussed the potential future of public broadcasting.
Tyler Slater, Public Relations Manager Disney Destinations, gave an impressive, informative and engaging presentation about Disney Destinations highlighting the spectacular Disneyland Resort Diamond Celebration #Disneyland60 and all the new entertainment created for the event. He shared the progress and re-development news of Downtown Disney into Disney Springs at Walt Disney World Resort in Florida.
Progress updates of Walt Disney World Resort’s Disney’s Animal Kingdom parks newest land, Pandora-The World of AVATAR, themed from the hit Disney movie Avatar by Director, Producer, Writer and Editor James Cameron.
Tyler shared the news of attraction development from Disney’s Hollywood Studios, Walt Disney World Resort with a new land to be called, “Toy Story Land” featuring eleven acres of fun which will include “Andy’s Backyard” and enhancements at the current attraction, Toy Story Midway Mania!
News of the largest, single themed expansion ever at both Disneyland Resort, California and Walt Disney World Resort, Florida for Star Wars Land was shared.
Reports on the exciting news of Shanghai Disney Resort, China, the area’s first Disney destination were shared. The discussion followed by a description of the six themed lands planned for Shanghai Disneyland park, including how stories will come to life at the largest, tallest and most interactive Disney castle at any theme park.
Tyler noted how Adventures by Disney has paired with AmaWaterways to offer new, immersive, all-inclusive river cruise vacations world-wide.
As well, Aulani-A Disney Resort and Spa in Ko Olina, Hawai’i will celebrate four years of true to Hawai’i family vacations. This is a resort part of the Disney Vacation Club and can also be booked directly through their website: Aulani, A Disney Resort and Spa
Barb Matheson, Director, Publicity at Walt Disney Studios Motion Pictures Canada, discussed the benefits of blogging from an editorial perspective and how creative and meaningful content reaches a broader range of potential readers.
Barb Matheson also gave a detailed account of new and re-releases of Disney, Pixar and Marvel’s movies for 2016. The upcoming year will prove to be another exciting year for Disney movies!
Erin Glover, Social Media Director at Disneyland Resort, gave an informative and captivating presentation of effective, creative writing techniques and useful tools to use when creating blog posts. She stressed the importance in finding a system that works for you as a writer, so that focus can be on creating a unique perspective for content.
The importance of keeping things simple, yet capturing what you have to say in ways that connects with someone else is vital. Furthermore, customization of content in paying attention to the methods an audience is consuming that particular content is essential for reaching greater numbers of readers.
Our dynamic host, Leanne Jakubowski O’Regan shared a heartfelt video about how unique, memorable and special Disney Parks vacations are when grandparents are involved. The video brought us all to tears, as the message ‘Grandparents are special at Disney’ #GrandDisney went straight to our hearts. Leanne also discussed the useful Disney planning information and links to taking pre-schoolers to Disney as well as Walt Disney World’s Best Day Ever #wdwbde initiative!
We had the honour of learning from Christopher Doyle, Director, Media Twitter Canada, who came forth with incredible statistics about social media! For example, Twitter sees one billion Tweets per day, with over 316 million active users and over 86% of Twitters users are on mobile apps. Twitter is the fastest social media vehicle for sharing news and in the moment excitement!
Christopher Doyle shared effective strategies and the best practises for increasing Twitter followings and/or interactions. He discussed the power of hashtags and about being authentic, how users need to create special content and how to optimize their handles.
Christopher’s main message? “Forging partnerships and making big things happen!”
When the representatives from Disney Consumer Products Canada walked into the room, it felt like a giant party! In walked Cast Members laden with bags and bags of gifts filled with Disney merchandise and a huge cart filled with the most delectable Star Wars and Frozen themed CUPCAKES!
The Disney Consumer Products Canada team discussed upcoming releases and new trends and incentives for 2016. The emphasis and message to the group was the importance of story-telling.
Nearing the conclusion of the day, we were surprised by a talk by two of the energetic and passionate hosts Melissa Grelo and Cynthia Loyst of Canada’s hit show, “The Social.”
Last but not least, we were all so excited to see our pal, Mickey Mouse come in to greet us all. We even had the opportunity for a character photo!
The first-ever Disney Social Media Moms Celebration “On-the-Road” Toronto was a huge success! The stellar organization and efforts by The Disney Social Media Moms and Canada teams made for an informative, exciting day filled with learning opportunities at every turn!
I sincerely hope this event returns next year!
My special greets with the Disney Social Media Moms and Canada teams!
A photo with Angela Saclamacis, Manager, Public Relations and Broadcast Programming, Disney Parks (Canada).
A photo with my two favourite Disney Parks Blog contributors, Tyler Slater and Erin Glover.
I finally had the opportunity to meet two Canadian members Joanne M. and Lynne C. of the Disney Parks Moms Panel, seen in this photo with their leader Leanne Jakubowski O’Regan! #DisneyMP